Uncovering Crucial Social Media Statistics (Every Restaurateur should know)
Social media has now become an inevitable part of a new-edge marketing strategy. The restaurant industry is changing rapidly, trends are changing, technology is evolving, the same as social media, people & their content preference are emerging swiftly.
Here we have compiled top restaurant social media statistics that every restaurant owner should know before making a social media strategy for their business, growth of a restaurant owner depends on how well he or she researches the market.
1. 75% of consumers use Facebook to decide a restaurant to eat out (Source)
2. 93% of consumers admit that online restaurant reviews influence their decisions (Source)
3. Tweets with images get 18% more clicks, 89% more favourites, and 150% more retweets. (Source)
4. The best time for a restaurant (or bar) to post on Instagram is 9 AM, between noon and 1 PM, and 8 PM.
5. 1 in 8 diners will post an online restaurant review after the meal.
6. Customers in the restaurant are more likely to leave high ratings on Facebook than on any other review site. (Source)
7. Only 3% of the content is a video, but videos get the highest rate of engagement (Source).
8. A New York restaurant named Springbone gets around 5% of new customers a day through Instagram influencer marketing (Source).
9. Posting mouth-watering food create more engagement because the brain processes visuals 60,000 times faster than text (Business 2 Community).
10. Most common platform for restaurant marketing & advertising in 2017 is social media and is utilized by 75% of restaurateurs. (Source)
Related Read — Social Media Marketing Tips for Restaurants
11. In 1955, the restaurant industry comprised 25% of the family food dollar. In 2019, that number rose to 51%. (Source)
12. 31% of restaurateurs update their menu on a monthly basis. 24% do it seasonally. (Source)
13. 55% of diner say they would love to order breakfast items at any time if they were offered.
Related Read — 13 Simplest & Creative New Year Restaurant Promotional Ideas
So these are some beneficial social media stats, Hope you it would beneficial for you as well as for business planning.
If you want to add anything, let us know in the comment section.
Thank you :-)
