Opening a restaurant is easy but running it in such a competitive age is quite difficult!
According to a study, 60% of restaurants closed down within a year or two years…The reason may vary, the question is here how to ensure the success of a restaurant?
according to me is “to identify those common problems that most of the restaurant owners face, understanding it and finding a solution for that. Here I am sharing 5 common problems most of the restaurant owner face while running and managing a restaurant business -
1. Deciding the right location — Location factor matters in the success of a restaurant, a single incorrect decision regarding the location can affect business-like -
- Choosing a location that doesn’t require your business
- Choosing a street food area is wrong if you are planning to open a fine dining restaurant
- choosing a quick bite/low-cost restaurant is wrong at an area where people come for dinner (people who always visit star rating hotel or restaurant)
2. Designing a Perfect Menu
Menu engineering psychology said that- a menu should be less complicated and easy to understand. Design an ideal restaurant menu that should attract customers and reduce their decision making stress.
Mistakes made by restaurants are offering a large menu with a lot of variety that often confuses consumer while selecting a dish.
Tips — Mark a different arrow or sign on your special dish so that customer will attract.
3. Finance Arrangements
The people who say money is nothing, let me complete money is nothing but everything, you require finance for each a little arranging finance for business is somehow tricky but can be managed if you know some basic restaurant management ideas.
Set a monthly budget for each expense, decide the estimated cost, That we can easily decide by calculating the fixed cost or variable cost. Restuarant finance management is important, this is one of the reasons for restaurant failure which highly influences both the restaurant and restaurant owner’s growth.
4. Staff training
Building a great team a tough task (even in any kind of business) it is complicated but it can be possible by organising timely training modules, lesson, seminars etc. Developing a good work culture motivates the staff members as well as help you to give your customer a positive experience.
5. Gaining Customer Satisfaction
One of the important and a bigger task for every kind of restaurant owner… Restaurateurs complain that they feel difficulties to manage consistent services. At starting when the restaurant opens, they are able to serve delicious food with great hospitality. As the times goes it feel difficult to make this consistency and keep the customers happy all the time, Actually, the lack of customer service affects customer retention and reduces engagement.
Takeaway — Customer happiness is a key to success for every business when you are in the restaurant business, it’s must to know about the customer’s preferences in order to give the desired services, an integrated Restaurant CRM software helps a restaurant to get a detailed information regarding the customer like spending capacity, likes, dislikes, visit days, fav. dish, so it becomes easy to target them by targeting them exactly they wanted to, through personalised marketing.
